“Every hit hits different”
USP | Outdoor | Social Media | Sports
IU Volleyball Speculative
Team
Copywriter: Nick Bozzelli-Levine
Art Director: Maxwell Kim
Objective
Encourage IU sports fans, student and non-student, to consider attending a Volleyball match at Wilkinson Hall.
Insight
At an IU Volleyball match, the fans react in unison with a different cheer, shout, or cry to match each new contact of the ball.
On a most basic level, every hit simply "hits different."
Execution
Max and I built our integrated campaign around the themeline "every hit hits different" to convey the relationship we discovered between the spectators and the ball movement. Using IU sports photography, we captured the variety of hits folks can catch at a match. And, with dueling spectator faces, we helped audiences understand the gamut of emotions they can feel at a game. Billboard executions are to be placed around Bloomington metro area and paid Snapchat/Instagram stories can be targeted towards students and Bloomingtonians alike.