First and foremost, I'm an optimist.

Though it may annoy my cynical roommate/greatest friend, I like seeing the bright side.

Here’s my credo. I believe most people are good people. I believe every tough outcome has a silver-lined benefit. I believe in finding wonder everywhere. I haven’t seen it all, and I never will. So until I do, I’ll practice a love for learning, an attitude of gratitude, and a desire to experience everything as if it’s my first time. 

Does that make me Naive? An idealist? Am I expecting too much? Maybe. But darn it, I like it that way. 

Naturally, this sort of life outlook lends itself nicely to creative advertising. I can find wonder and potential in anything. From a day trip to a tiny town to an outdoor campaign for Gorilla glue, my first instinct is to see opportunity. 

In addition to optimism, another love that feeds into my chosen career is a knack for both storytelling and strategy. As a kid, I adored writing and I loved the business world. I held a pretend conglomerate – “The NBL Corporation” – under which were many subsidiaries. Under “NBL Books,” I wrote little stories I gave to my classmates about whatever topics I thought were interesting. On the inside back cover of each book was a section titled “NBL Bizness” (sic) where I advertised my various services.

Fast forward to today, and I’ve found thrill in the field of copywriting, marrying the craft of a writer with the focus of a marketer. Wherever I can, I find chances to write. I joined the student-run agency – Appetite – at its founding as a copywriter. The team and I are currently cooking up a big-league campaign for GymSpott, a student startup app that helps people find gym buddies. I’m also a proud member of IU’s NSAC team (2024’s sponsor is Tide). I've written many detergent commercials that’ll never see the light of day and a couple that just might.

All the time, I’m writing video scripts, blog posts, social posts, blurbs, names, headlines, taglines, press releases, and more. I’m even solving problems that transcend the written word.

With a creative flourish and strategic know-how, any problem’s solvable, any rule’s breakable, and any goal’s achievable. And why wouldn’t it be? After all, I am an optimist.