“NBL Logo”
Brand | Logo | Me
Personal Brand logo
Objective
Emphasize my personal brand clearly and concisely through a singular logo to be displayed across platforms.
Insight
As a copywriter, I enjoy striking a balance between creative craft and business know-how.
Execution
The final design is classic, direct, and forward-looking, just like me. The blocky, sans-serif lettering represents my desire to get to the heart of every advertising problem. The boxy typography is broken by the offbeat and tilted nature of the "B." The "B" is angled to represent my adventurous, spontaneous, and creative side. The "B" is also portrayed by my glasses, bursting forward to invoke the optimistic, can-do lens through which I see life. Overall, the design provides a balance of the rules and their breaking.