“20g of protein”
IMC | Print | Digital Outdoor | Transit | Social
Olympiana Greek Yogurt
Team
Creatives: Nick Bozzelli-Levine, Michelle Milhau, Sydney Harsh
Insight
Olympiana needed its real Greek yogurt to stand out in a crowded marketplace.
But being “really Greek” simply isn’t enough.
The benefit of Olympiana’s Greek Yogurt is the simple strength that comes from 20g of protein.
We catch yogurt-enjoyers by surprise with this buff kiddo,
lifting our magazine placement right off the pages.
Spectaculars, digital video, and other unconventional formats
bring the benefit of all that protein to life.
What better way to demonstrate strength than
supporting a stack of ads at One Times Square.
Olympiana’s approach to social media challenges audiences to consider
how they could benefit from a healthy boost in strength.