“Color outside the lines”
IMC | Print | Outdoor | Guerrilla | Social
Prismacolor Colored Pencils
Team
Creatives: Nick Bozzelli-Levine, Emma Harden
Insight
Many Americans in their twenties need an outlet to release the stressors of daily working life.
For some, that’s coloring with Prismacolor colored pencils, which often afford a form of escape.
Our job was to show how colored pencils help adults escape through the power of creativity.
This magazine placement brings the classic coloring book into other forms of print media, spreading its promise of peace.
Poster placements in major urban areas demonstrate how a colored pencil can be one’s tool of escape.
Outdoor spectaculars allow us to show characters escaping
those black-and-white pages with the power of color.
An urban guerrilla experience brings a blank-faced coloring book car into the real world, allowing passerby to make their own mark on a public work of art with Prismacolor colored pencils.
A Snapchat filter picks random, everyday objects and uses the power of AI to add a splash of Prismacolor, “coloring in” a part of the image.