“Helmets that work harder”
IMC | Print | Outdoor | Social | Cycling
Speculative campaign for Specialized Mode helmet
Team
Creatives: Nick Bozzelli-Levine, Anna Surrette, Madison Schmidt
Insight
The Specialized Mode helmet offers stylish safety for busy, urban commuters who know much more about pentiums than they do about pelotons. Our job was to increase awareness among commuters of the Specialized Mode’s balance of safety and style. We based our campaign off the idea that for stressed out nine-to-fivers, planning for crashes is an added task that wasn’t part of their job description.
Outdoor posters put head-on crashes front-and-center.
Print placements in business magazines help this scrappy little helmet apply for jobs all over.
Stressed-out young professionals are streaming more than ever.
CTV ads display whenever an app suddenly closes or Wi-Fi turns off and on.
Why talk about buses anywhere other than a bus stop?